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Omnichannel 2018: House and Garden

The Omnichannel 2018 report “House and Garden” concerns consumer relationships with companies selling a range of products related to DIY equipment, renovation, and construction. We checked how experiences and shopping habits are shaped. Construction tools,...

Preferred channels of contact with E-Commerce

As part of the Omnichannel 2018 survey, we asked Internet users about their preferred methods of contact with the online store in case of problems before, during or after the purchase. What is the most popular way of establishing communication with the online store?...