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Omnichannel 2018: fashion

The fashion industry is a business worth over 2.5 trillion dollars a year on the world scale and is still accelerating. We also keep hearing about the successes of Polish clothing companies in foreign markets. What’s next? Experts predict that the growth...

Omnichannel 2018: Cinemas

The Omnichannel 2018 survey includes eight market segments, 50,000 completed surveys and a difficult to quantify the number of correlations, trends, and observations. The obtained data help us to better understand the behavior of modern consumers, both in the context...

Customer Experience research? Why???

Consumers today are getting used to higher and higher service standards, which is why almost everyone who runs their business agrees that Customer Experience is one of the key elements of achieving success. According to Forrester, 85% of American entrepreneurs believe...

Omnichannel 2018: Telecommunication services

In the second quarter of this year, we conducted a survey with the largest scale so far. Thanks to the support of our business partners, we have displayed our special survey on hundreds of thousands of devices. Respondents shared with us the opinion on traditional and...

Paths and conversion analysis

Traditional web analytics allows analysing customer paths to a fairly limited extent – the extremely important aspects of emotions and experiences are completely ignored. Data collected by e.g. Google Analytics will not allow to distinguish the customers who happily...