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Omnichannel 2018: fashion

The fashion industry is a business worth over 2.5 trillion dollars a year on the world scale and is still accelerating. We also keep hearing about the successes of Polish clothing companies in foreign markets. What’s next? Experts predict that the growth...

Omnichannel 2018: Cinemas

The Omnichannel 2018 survey includes eight market segments, 50,000 completed surveys and a difficult to quantify the number of correlations, trends, and observations. The obtained data help us to better understand the behavior of modern consumers, both in the context...

Paths and conversion analysis

Traditional web analytics allows analysing customer paths to a fairly limited extent – the extremely important aspects of emotions and experiences are completely ignored. Data collected by e.g. Google Analytics will not allow to distinguish the customers who happily...