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Declarative data: how to ask good questions?

The stage of designing questionnaires and formulating the questions is one of the most important steps in development of an effective CX strategy. The quality of questions has the effect not only on the usefulness of the data and the reliability of subsequent analyses...

Declarative data: brand touchpoints

Research surveys are the main channel for acquisition of declarative data, hence, further analytics and effective implementation of the assumed strategic objectives depend largely on organizing the surveys. This article provides examples of touchpoints worth being...