Understand and analyze what your customers say

You can view customer statements for each question in each survey in real time. The results are easily accessible within a few clicks. Statements can be filtered by any additional data, e.g. to read the statements of customers in individual brick-and-mortar stores or visitors to selected subpages of the website.

Analyzing raw open data is useful, but if you need to prepare a report summarizing statements, you need to tag or categorize statements. The YourCX platform provides a solution for sampling statements and quick tagging to make the process as research-friendly and effective as possible.

The YourCX platform provides automation of the analysis and categorization of customer statements by two methods - fully automatic, in which the algorithm itself decides on the assignment of categories, and semi-automatic, in which it is possible to indicate to the algorithms the words and topics around which the categories are to be built. Automatic analysis significantly speeds up the strategic analysis of statements.

A picture is worth a thousand words, and nothing appeals to the imagination as well as a graphical representation of the analysis of statements. Word cloudy graphically show verbs, noun phrases or word associations, while ranking charts show changes in the frequency of particular parts of speech or categories. Classic charts are also useful for showing changes in shares among the results of the categories assigned to the responses.