The questions and the logic of the survey should also be tailored to the objective, that is, to collect as much data as possible, but also in a way that respondents are most comfortable with. Questions that can be obtained independently in the background (e.g., technical data) or from a CRM should not be asked. Questions should be concise, understandable and tailored to what the respondent has previously marked. Questions must not suggest answers or be misleading. The order in which questions are asked is also important, so that they form a natural logical sequence. Mechanisms provided by the YourCX platform such as skip logic, extended question display conditions, dynamic content allowing, for example, to adjust the content of questions to gender, or action logic giving a wide range of automation of actions for questions and surveys are also useful here.
Examples of good practices include:
- use of open-ended questions to gather detailed information on preferences and opinions
- using a point scale to help respondents choose their answers,
- inclusion of follow-up questions to check the reliability of respondents' answers.
The survey apperance is very important, as it influences the first impression of respondents and, consequently, the level of engagement and propensity to respond. Here are some tips to help you design a visually appealing survey and thus improve its effectiveness:
Copyright © 2023. YourCX. All rights reserved — Design by Proformat