All of these methods of measuring and analyzing data can help understand the impact of customer experience on business and help companies make decisions to improve products and services and build better relationships with customers.
The YourCX platform combines these methods and sources into a single entity. By combining satisfaction surveys, marketing research, customer behavior data analysis and sales data, we can automatically determine the impact of experiences on business. For example, cohort analysis can be used to learn about the impact of experiences on deferred customer actions. Read more about cohort analysis