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Databank

We like to share our knowledge, so here you will find useful information about consumer experience research and advanced online analytics.

CX research

Consumer demands are increasing and habits are changing dynamically. The willingness to recommend online shops in Poland has been falling sharply from year to year. Why? What is the purpose of Customer Experience research?

Read more about Customer Experience research!

Voice of the Customer

How does the customer support the development of the company? To what extent do consumer experiences translate into financial success of the project? We present the benefits, areas, and context in Customer Experience research.

Learn how Customer Experience research helps your company grow!

NPS score

Due to the widespread use of the Net Promoter Score around the world, many myths and misunderstandings have arisen. Undoubtedly, the greatest benefits can only be achieved through thoughtful segmentation of data.

Find out everything you’ve always wanted to know about the NPS indicator!

Sampling

When conducting research on experience, one should not forget about the statistics and significance of data behind the analyses. 100? 300? 5000? When is a sample considered “reliable”? How to avoid statistical mistakes?

Learn more about sample selection in Customer Experience!

Use of CX analytics

From experience analytics and process design, through improving conversion rates and maximizing customer value over time, to ad hoc surveys and reducing customer service maintenance costs. Customer Experience translates into real benefits for companies and their Clients!

Check out how we use CX data in practice!

Data security

First of all, we want YourCX brand to be associated positively and to be trusted by the respondents, hence we make great efforts to meet all security requirements, including legal and technical requirements related to the protection of personal data.

Learn more about our approach to data protection and privacy!