When conducting own-store research, it is also worthwhile to gain knowledge about the competition. In self-store research you can ask about issues related to competitors, also it is worth monitoring competitors in places where there are most such opinions, such as Google maps. Manual monitoring is not a convenient solution, and one possible solution is to use the capabilities of the YourCX platform, which allows you to monitor any number of your own and competitors' business cards.
Having data on own and competitor salons, it is possible to automatically compare results taking into account the full geographic structure, determining areas where better and worse results are achieved (using automation of statement processing), so you can quickly and efficiently prioritize actions.
Knowledge acquisition is only the first step in the overall process. The next is proper automated analysis that captures the most relevant problems and issues, as well as distribution of the acquired knowledge to the right decision makers. It is important to monitor key quality parameters and immediately notify when limit values are exceeded, changes that are too dynamic, or differences from competitors are too large. In all these issues, the YourCX platform also fully supports recipients.
Additional information on solutions for stationary sales networks can be found at this address. Also get an overview of
retail research possibilities.
