YourCX for analysts
How YourCX tools support
the work of specialists, analysts
Advanced analytical toolkit
Conversion analyses, user paths, pivot tables, segmentation, and data filtering, open response categorization, screenshot-based experience optimization, behavioral changes over time, automatic report generator and many, many other functions. All of them are accessible within a comprehensive administration panel with which you can view and analyze Customer Experience research results.
Learn more about the capabilities of our analysis panel.
Diversification of data sources
YourCX research automatically retrieves a number of contextual data to help researchers find significant correlations and sources of problems. This includes data about the user’s device and browser, visit history, pathways and traffic sources. You can also submit any additional parameters to the YourCX panel, including product category names, customer type, login status, search terms, basket value, delivery method, purchase type, and other information.
Check how you can use the combined data to analyze the behavior of website users.
Optimization of loyalty and NPS score
Customer loyalty is one of the key indicators influencing the company’s development. Properly designed Customer Experience surveys using a sharp measurement of loyalty in the form of Net Promoter Score (NPS) allow you to keep track of customer sentiments, learn about the causes of negative evaluations and make the right decisions to improve loyalty. Additionally, by enriching the analysis with segmentation, it is possible to obtain information on reasons why some groups are more and some less loyal.
If you want to know more about Net Promoter Score, please visit this page.
Support for improving conversion rates
The conversion rate is sensitive to a number of factors and therefore its optimization should take into account the emotional context of the visit. YourCX research allows you to monitor the Customer’s purchase paths from the home page, through the search and purchase process, to the satisfaction monitoring after product delivery. Integration with CRM systems allows discovering the reasons behind lower conversion among specific groups. We also monitor future user actions by collecting data on conversion postponed by months into the future.
Click here to learn more about conversion rates optimization.
Convenient reporting of results
The free flow of information on customer experiences is the basis for the implementation of an effective customer-centric strategy in the organization. The implementation of larger research projects involves a number of departments and individuals, however, some will not necessarily work independently on data analysis, expecting only results, trends, conclusions, and recommendations. Therefore, we propose a number of solutions to facilitate the flow of information and the process of reporting data.
You can find examples of data reporting solutions on this page.
Solutions for every industry
Whether you work in e-commerce, dating service or travel agency, Customer Experience research will help you build lasting relationships with your customers. Thanks to the acquired data, you will identify problems and verify the effectiveness of actions aimed at experience optimization. YourCX solutions will work well in any industry. We already operate in the telecommunications and banking sectors, e-commerce services and cinema networks, optimizing experiences in online and traditional channels.
See how YourCX research works in your market sector.
Our Clients praise our professionalism and flexible approach in the implementation of CX research projects. Choose the service package that suits your needs and see for yourself!
Do you want to know more?
On our website, you will find a wide range of information on experience research and Customer Experience analytics. We also invite you to visit our blog, where you will find news from the world of CX research, news about YourCX platform, as well as articles on brand contact points that are worth exploring, and more information about path analytics and conversions.
How does the customer support the development of the company? To what extent do consumer experiences translate into financial success of the project? We present the benefits, areas, and context in Customer Experience research.
Due to the widespread use of the Net Promoter Score around the world, many myths and misunderstandings have arisen. Undoubtedly, the greatest benefits can only be achieved through thoughtful segmentation of data.
When conducting research on experience, one should not forget about the statistics and significance of data behind the analyses. 100? 300? 5000? When is a sample considered “reliable”? How to avoid statistical mistakes?