YourCX for marketers
YourCX tools for advertising
and marketing departments
Analysis of traffic sources in the context of CX studies
We provide you with a comprehensive administration panel, which will help you learn everything you want to know about the structure of traffic and customer acquisition in e-commerce. Data on the sources of visits on the site include information on specific channels and advertising campaigns for paid sources, which can be used in the analysis of user behavior. You will also examine the context of traffic sources in terms of visit objectives and ease of their completion, as well as actions within the shopping path.
Learn more about the capabilities of our analysis panel.
Remarketing based on YourCX data
You can use all the declarative data from the research for remarketing purposes. Therefore, you can direct your advertising campaigns, for example, to Promoters themselves, who are most likely to make further purchases, or to Passives, who are not so strongly connected to the brand. In these activities you will also use data on the preferred purchase channels, visit objectives or demographic structure of respondents.
Contact us for more information about the remarketing capabilities of YourCX platform.
Feedback loop
You will use Customer Experience surveys as an additional channel of contact, responding to significant doubts of your respondents. The biggest skeptics dissatisfied with the visit you can convert with a clear message: “Your opinion is important, we are changing for you”. You will receive instant notifications to your e-mail in case the respondent leaves his e-mail or phone in an open response while waiting for a contact. This way you can turn negative experiences into positive ones, gaining customers ready to recommend your services and products.
If you want to know more about YourCX alert systems, please read this publication.
Monitor and optimize the NPS indicator for your brand
Instead of being guided by illusions, regain control over your company’s performance and start asking questions about your customers’ real experiences. Every day, consumers interact thousands of times with companies. Brand perception, loyalty and willingness to return, and finally, to recommend your services to friends and family depend on the quality of these interactions. With the help of YourCX platform, you will capture consumer experiences in key areas of your business development and optimize your brand’s Net Promoter Score.
Click to find out how the voice of the Client can help you grow.
Solutions for every industry
Whether you work in e-commerce, dating service or travel agency, Customer Experience research will help you build lasting relationships with your customers. Thanks to the acquired data, you will identify problems and verify the effectiveness of actions aimed at experience optimization. YourCX solutions will work well in any industry. We already operate in the telecommunications and banking sectors, e-commerce services and cinema networks, optimizing experiences in online and traditional channels.
See how YourCX research works in your market sector.
Our Clients praise our professionalism and flexible approach in the implementation of CX research projects. Choose the service package that suits your needs and see for yourself!
Do you want to know more?
On our website, you will find a wide range of information on experience research and Customer Experience analytics. We also invite you to visit our blog, where you will find news from the world of CX research, news about YourCX platform, as well as articles on brand contact points that are worth exploring, and more information about path analytics and conversions.
CX research
Consumer demands are increasing and habits are changing dynamically. The willingness to recommend online shops in Poland has been falling sharply from year to year. Why? What is the purpose of Customer Experience research?
Voice of the Customer
How does the customer support the development of the company? To what extent do consumer experiences translate into financial success of the project? We present the benefits, areas, and context in Customer Experience research.
Learn how Customer Experience research helps your company grow!
NPS score
Due to the widespread use of the Net Promoter Score around the world, many myths and misunderstandings have arisen. Undoubtedly, the greatest benefits can only be achieved through thoughtful segmentation of data.
Find out everything you’ve always wanted to know about the NPS indicator!
Sampling
When conducting research on experience, one should not forget about the statistics and significance of data behind the analyses. 100? 300? 5000? When is a sample considered “reliable”? How to avoid statistical mistakes?