YourCX or Hotjar?

Without a doubt, Hotjar's most frequently used feature is its advanced session recording capabilities. Recording mouse movements and generating so-called "heat maps" provide insight into the behavior of website users. But how do you relate this data to the actual context of the visit - historical behavior and purchases, the purposes of the visit and the user's emotions?

In the context of supplementing data with context related to emotions and opinions, Hotjar is a severely limited tool. The lack of advanced survey targeting capabilities prevents the collection of feedback in the right context, and the limited capabilities for creating conversion funnels do not allow combining web analytics with the full context derived from CX research.

Hotjar is therefore a good solution to support the conduct of UX (User Experience - the experience of users of websites) optimization activities, but it will not work well as a tool for collecting valuable declarative data and multidimensional analysis of user and consumer experiences. HotJar also has numerous limitations, such as those related to data storage time. Another big drawback is that each data collection function is treated separately and lacks the ability to relate some data to others.

YourCX's major advantages:

• We combine web analytics (path analysis, conversion funnels, traffic sources, etc.) with full quantitative (benchmarks, metrics) and qualitative (feedback, comments and suggestions) context.
• We allow us to capture emotions and experiences at various points of contact with the brand (both online and offline). We make it possible to analyze them both individually and collectively.
• We offer full service support in analysis, reporting and creation of effective consumer experience research strategies. We answer the question: why?