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Medallia is one of the largest companies specializing in Customer Experience (CX) research. Medallia's platform offers advanced tools for conducting customer surveys, analyzing user experience and measuring consumer satisfaction. The company actively promotes the importance of customer experience research by organizing industry conferences and publishing numerous reports and expert studies. Medallia's platform enables detailed survey targeting and flexible design of research questionnaires tailored to individual business needs.
The YourCX research platform offers similar capabilities for precise targeting and flexible CX research design. We place special emphasis on comprehensive support for corporate clients in the area of user experience optimization. We help them at every stage of the process - from the creation of a research strategy, to detailed reporting of results, to ongoing monitoring and optimization of CX activities. What distinguishes our platform from the competition is the enrichment of research data with the context of web analytics, thanks to which we combine qualitative and quantitative analysis with behavioral data. We offer tools to analyze user paths, create conversion funnels, record sessions and collect technical data to provide a complete picture of the consumer experience. As a result, we effectively support global companies operating in multiple international markets, despite our smaller scale.
YourCX features a quick deployment thanks to its intuitive interface, the support of a local team, and the availability of pre-built templates, allowing you to create customized surveys quickly and start using the platform immediately. Medallia, on the other hand, requires a longer, more complicated implementation, often involving a team of consultants, which can be a barrier for companies looking for immediate results.
YourCX offers a high degree of flexibility and customization of features, ideally meeting individual user expectations. YourCX allows users to freely generate new surveys to gather insights across various domains, promoting ongoing access to designing and deploying surveys without restrictions. Medallia, on the other hand, offers flexibility more within standard enterprise solutions, which can limit smaller companies.
Customer support is a strength of YourCX, which offers a dedicated account manager and proactive advice at every stage of the relationship. Medallia also provides professional support, but this is often less available to customers with lower budgets and requires additional fees.
In terms of cost, YourCX looks more favorable to mid-sized companies, offering more accessible pricing. Medallia is an enterprise-class solution with higher costs, making it out of reach for many companies outside the large corporate segment.
YourCX uses customized pricing tailored to the customer's needs and scope of cooperation, allowing flexibility and matching costs to the company's budget and scale of operations. Medallia operates on a subscription model, with high costs for long-term contracts, which limits availability for smaller and medium-sized companies.
YourCX specializes in serving medium-sized and large companies, particularly in the retail, e-commerce and finance industries, while Medallia focuses mainly on the largest enterprises in the corporate, hospitality, finance and omnichannel retail sectors. Both companies support their clients in global international and multilingual markets. Social media is a key source of data that helps analyze customer interactions and improve the CX platform experience.
Medallia offers slighty more advanced data analytics, using algorithms based on artificial intelligence. YourCX offers robust analytics tools sufficient for most mid-sized businesses. Customer profiling is a key element of personalization in the customer experience, as understanding customers' preferences and interaction history allows for better customization of offers and marketing campaigns.
Medallia has very powerful integrations with CRM (e.g. Salesforce), ERP and analytical tools, while YourCX offers practical integrations with popular CRM and e-commerce systems through APIs or dedicated integration mechanisms, allowing the platform to connect with all external systems.
YourCX provides automated alerts for quick response to ongoing customer issues, which is particularly useful in e-commerce. Medallia offers advanced customer case management, which is very useful, but requires sufficiently large resources within the company.
Both platforms offer integration of user behavior data, but YourCX does it more directly and at a lower cost, which is more beneficial for mid-sized companies and e-commerce stores that want to monitor customer paths in detail.
YourCX is distinguished by strong local support and Polish-language support, which is key for companies that value close contact with the service provider. Medallia, as a global player, offers global support, which may not always provide such a personalized approach at the local level.
Despite the fact that YourCX is a much smaller company than Medallia, we have built many advantages:
Integration of Customer Experience research with advanced web analytics:
YourCX comprehensively combines web analytics, including user path analysis (user journey), conversion funnels (conversion funnels), traffic source analysis and user session recording, with a full context of quantitative (market benchmarks, customer satisfaction metrics) and qualitative (user feedback, customer comments, suggestions and recommendations) data. This allows our clients to more effectively optimize the online user experience, something that the Medallia platform does not offer to this extent.
Measuring customer emotions and experiences from an omnichannel perspective:
The YourCX platform enables you to capture emotions and evaluate customer experiences across all points of contact with the brand - both online (websites, mobile apps) and offline (point of sale, events, in-store customer service). We allow you to analyze qualitative and quantitative data both individually (case-by-case) and collectively (trend analysis, customer segmentation), which ensures high precision.
Versatility and flexibility in approach to CX research:
YourCX is a true "Swiss Army Knife" in the area of Customer Experience. Thanks to our broad spectrum of research methods and advanced research personalization, we are able to take on any analytical challenge. We are not limited to standard schemes - we customize research tools and methods to meet the specific needs of our clients, as evidenced by testimonials from global brands and numerous positive reviews on the G2 platform.
Full service and consulting support at every stage of research:
YourCX is distinguished by active expert support - we offer not only a technology platform, but also comprehensive service support including research strategy design, professional data analysis, reporting and business recommendations. We emphasize a deep understanding of the consumer experience and identification of its causes ("we answer the question: why?"), providing practical and effective actions.
Local advantage and personalized service:
Unlike the global and less personalized customer service offered by Medallia, YourCX provides strong local support, quick contact with a dedicated consultant, and the flexibility to tailor the platform and research to the specific requirements of the Polish and regional markets. As a result, our customers can count on faster response and better tailored solutions to local business needs.
Affordability and faster implementation:
The YourCX platform offers a more favorable pricing model than Medallia - it is much more affordable for medium and large enterprises, while maintaining high quality analysis and research capabilities. Implementation of our platform is faster and less time-consuming, allowing customers to start optimizing their customer experience sooner without a large upfront investment.
With the above advantages, YourCX is the optimal choice for companies that want high-quality experience research and research analytics combined with full expert support, flexibility and precise user data analytics.
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