YourCX or Qualtrics

Qualtrics is one of the fastest growing Customer Experience research companies. It not only offers advanced tools for conducting opinion and experience research, but also sets market trends and promotes the subject of consumer experience research. Qualtrics also organizes numerous conferences and publishes reports and theoretical studies. The platform enables accurate targeting of research and flexible adaptation of research questionnaires to specific needs.

The YourCX research tool has similar targeting and research design capabilities. We place great emphasis on the service aspect - we support our corporate clients at all stages of user experience optimization: from research strategy design to reporting, optimization and monitoring. What sets us apart above all is that we supplement this data with a more complete context by combining web analytics with CX research. The tools we offer to analyze paths, create conversion funnels, record sessions and technical data complement quantitative data (metrics, benchmarks) and qualitative data (comments, suggestions, feedback) in a complementary way.

YourCX's major advantages:

• We combine web analytics (path analysis, conversion funnels, traffic sources, etc.) with full quantitative (benchmarks, metrics) and qualitative (feedback, comments and suggestions) context.
• We allow us to capture emotions and experiences at various points of contact with the brand (both online and offline). We make it possible to analyze them both individually and collectively.
• We offer full service support in analysis, reporting and creation of effective consumer experience research strategies. We answer the question: why?