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Omnichannel 2019 has launched

The Omnichannel 2019 survey has launched. Our respondents are asked about their shopping habits and preferences. Comparison with last year’s edition will allow us to capture the scale of recent changes in consumer behaviors and requirements. The aim of the...

Omnichannel 2018: House and Garden

The Omnichannel 2018 report “House and Garden” concerns consumer relationships with companies selling a range of products related to DIY equipment, renovation, and construction. We checked how experiences and shopping habits are shaped. Construction tools,...

Preferred channels of contact with E-Commerce

As part of the Omnichannel 2018 survey, we asked Internet users about their preferred methods of contact with the online store in case of problems before, during or after the purchase. What is the most popular way of establishing communication with the online store?...

NPS and Customer Journey in Poland

In 2018, we collected 2,256,195 completed questionnaires from various Customer Journey steps. From websites and mobile applications to delivery processes and contact with the Customer Service. Respondents shared with us their opinions and impressions on various...

Omnichannel 2018: drugstores (Polish market)

Cosmetics, perfumes, creams, dietary supplements, hygiene products… we use these products every day. Where Poles most willingly buy this type of assortment, what they pay special attention to and how their experiences and relations with drugstores and shops are...

Omnichannel 2018: fashion

The fashion industry is a business worth over 2.5 trillion dollars a year on the world scale and is still accelerating. We also keep hearing about the successes of Polish clothing companies in foreign markets. What’s next? Experts predict that the growth...

Omnichannel 2018: Cinemas

The Omnichannel 2018 survey includes eight market segments, 50,000 completed surveys and a difficult to quantify the number of correlations, trends, and observations. The obtained data help us to better understand the behavior of modern consumers, both in the context...

Customer Experience research? Why???

Consumers today are getting used to higher and higher service standards, which is why almost everyone who runs their business agrees that Customer Experience is one of the key elements of achieving success. According to Forrester, 85% of American entrepreneurs believe...

Omnichannel 2018: Telecommunication services

In the second quarter of this year, we conducted a survey with the largest scale so far. Thanks to the support of our business partners, we have displayed our special survey on hundreds of thousands of devices. Respondents shared with us the opinion on traditional and...

Paths and conversion analysis

Traditional web analytics allows analysing customer paths to a fairly limited extent – the extremely important aspects of emotions and experiences are completely ignored. Data collected by e.g. Google Analytics will not allow to distinguish the customers who happily...